True convergence – Digital video to appear in paper magazines
Published 20th August Only a couple of days ago I wrote about the potential impact that online video would have on TV advertising. Today the BBC reported the first ever digital video advert will...
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Mobile local: the value, the players, the potential winners
Published 25th August In-Brief: Local focused mobile advertising will present significant revenue opportunity and will be one the few channels to buck the downward trend in advertising spend over the...
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